Ava Max - Take You To Hell
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Max enlisted creative director Charlotte Rutherford to create visuals for Heaven & Hell through direct messages, where she created the album's cover art, which contains a mirror image of Max's asymmetric blonde and orange hair in two different colors.[18][19] Max explained that she wanted it to be \"pretty simple\" as she used several crazy ideas in previous covers. The back cover and 12-page booklet contains photos which depict heaven being in space and hell being on earth, which she described as an \"entire world that I created\".[1][18] A thematic palette of orange and blue was incorporated into the album's visuals, with the colors specifically chosen by Max.[20] She stated that the color blue symbolized \"sky and light\", while orange was \"more fiery but also vibrant\".[8]
Max announced the release date and title of Heaven & Hell on July 29, 2020, which was accompanied by the release of \"Who's Laughing Now\" the next day.[21] A tour supporting the album was originally planned for September to October 2020 in the United States, but was cancelled due to the pandemic.[6] A launch party was virtually held on the game platform Roblox on September 25, 2020, which included a \"question and answer\" forum with Max, an interactive concert, and a merchandise store.[22][23] During the party, Max appeared on a large floating screen to discuss the album, before performing on a background surrounded by flashing lights and fireworks, which transformed into an animated version of hell. Over 1,156,000 players appeared at the event, which caused Roblox to consider integrating more virtual concerts on the platform.[24] Max stated in October 2020 that a deluxe edition of the album was planned to be released at the end of the year and acknowledged that it was in the process of being completed,[12] but indicated in September 2021 that she had moved on from Heaven & Hell in favor of developing her second album.[15]
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This one looks to be Max's next big hit. It's easy to see why too. It's a bold, adventurous pop song that's so in-your-face, it's impossible to ignore. That's both a blessing and a curse. If you dislike it, you're going to loathe it. Kudos to her for having the guts to take pop big again though.
Naked is the single that's rolling out with the album. It's an easy choice given the '80s synth-pop revival that's going on right now. It's a sizzling mid-tempo with a stomping beat but just when you expect the chorus to go big, it coasts. \"You can take off all my clothes but never see me naked,\" she sings.
Torn seems to sit in purgatory. It's neither hell nor heaven. We're not sure why but that's fine. Hung Up part 2 was one of the stronger singles released before the album but to be honest we'd forgotten it existed.
Down we go, journeying to hell on side 2 of the album. Funnily enough, Take You To Hell sounds more optimistic than Heaven's opener. We don't want to call Max a satanist but she's rather fond of tripping down to hell. Admittedly, this is a better opener than H.E.A.V.E.N., skipping along at a giddy pace. The hook is also a strong one.
Once again we're plunged into a world of synth-pop led by a steady beat. The verses are great but the chorus is just painfully obvious. This is snatched straight from the illustrious soundtrack of Selling Sunset. We can just see Christine turning up in a Balenciaga coat to question Chrishell about something she heard at a broker's open house.
Salt is, much like the rest of the album, good but unremarkable. It's a very reliable pop song that pulls out all the stops from strings to pitched-up vocals but it's not going to be on the tip of Grammy voters' tongues this year. Also given she's included so many singles that dropped before the album released can we take this opportunity to say justice for Freaking Me Out.
The song \"Take You to Hell\" by Ava Max is about the consequences of not treating someone right. The chorus warns that if the other person does not treat the singer properly and leaves them, they will take them to \"Hell,\" a metaphor for all the pain and anguish the singer will face in their absence. The verses and pre-choruses go into more detail, with the singer telling the other person that their loyalty and kindness must be earned and is not guaranteed. The bridge cements the point that if the person is not true to the singer, then they will face the ramifications. Ultimately, the song is a warning that if someone does not treat a person the way they deserve, they will suffer the consequences of not being faithful or kind. 781b155fdc