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Low barriers to entry, easy to use, and accurate ML predictions without programming: Amazon SageMaker Canvas simplifies the complex programming process of the past with a visual point-and-click interface, allowing users to upload data, train models, and perform predictions without ML experience. Accelerates the creation of instant personalized user experiences at scale: Amazon Personalize does not require ML expertise, allowing developers to easily build instant personalized recommendations to provide optimal computing services to customers in industries such as retail, media and entertainment.