The importance of site search dataSite search is one of the most crucial aspects of a positive e-commerce user experience. According to Econsultancy, up to 30% of visitors will use the on-site search box, and these visitors will convert at a 1.8 times higher rate than visitors who don't use on-site search.But site research isn’t just about user experience — it provides much-needed data to website owners and marketers about user intent. We may display the pages a visitor has viewed and make reasonable assumptions about what they are looking for, but Site Search Data may tell us exactly why they viewed those pages and exactly what they were looking for, in their own words !Site search data analysisFor the purposes of this analysis, we will mainly Egypt Phone Numbers List focus on the following: Search term: These are the actual words and phrases that users type into your site's search box.Start Page: These are the pages your users search from – the URLs they land on when they type their search term into the box It's easy to find site search data in Google Analytics. Simply navigate to Behavior Site Search > Search Terms, then click Commerce to view the terms your users search for, number of searches, number of transactions, and total revenue per term: pasted image 0 from here,
you can see a list of all the search terms your users type into the search box: pasted image 0 58This is useful for identifying popular products, but let's go a little deeper to learn more about what users are looking for. If we click on the Start Pages report and add the search term as a secondary dimension, we can see what users are looking for based on the page they are on.pasted image 0 66This report provides us with a list of URLs, search terms, and e-commerce metrics, but browsing through rows of data isn't the most efficient way to perform analysis. Instead, we can use Power BI to create visualizations that will help us easily examine data and identify opportunities for optimization.Use Power BI to visualize opportunitiesThis simple dashboard only takes a few minutes to create and will allow us to easily find optimization opportunities pasted image 0 67Preparing your dataDownload the Google Analytics Start Pages report in .csv format. Make sure the search term is selected as a secondary dimension Seer recommends uploading at least six months of data or, if you sell a lot of seasonal items, a full year Load the .csv into Power BI and clean your data.To clean up URL data from your start pages, see Seer's guide to cleaning data and preparing URLs to learn more about handling protocol, parameters, trailing slashes and more Creating your visualizationsStart page and search term matrix
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